丹尼尔·亨特(Daniel Hunter)

欧洲市场形势艰难 沃达丰’s 收入低于预期水平。

该移动运营商表示,2012年最后三个月的服务收入下降了2.6%,其中西班牙和意大利的下降幅度最大。

印度等新兴市场的增长也有所放缓。

“我们的结果继续反映出欧洲非常困难的市场状况,”首席执行官维托里奥·科劳说。

“我们正在通过针对成本效率的坚定行动来解决这一问题,并继续投资于具有增长潜力的领域。”

意大利的收入下降了13.8%,西班牙的收入下降了11.3%。

“Vodafone’业绩反映了其核心市场充满挑战的经济环境。可悲的是,这是可以预料的。卵子’的研究表明,电信业是经济发展的滞后指标。因此,鉴于欧洲’在2012年的经济危机中,我们预计依赖欧洲大部分收入的电信运营商将陷入困境。客户在减少电信支出之前就感觉到了腰包,”Ovum首席分析师Emeka Obiodu说。

“The challenge for 沃达丰 and other European operators is to stabilize their performance and ensure that their share of the customer’s wallet holds firm.

“For 沃达丰 in particular, Ovum warned in 2009 that its emerging market operations must not be relied on to perpetually offset poor performance at home. This has proved to be a prescient warning. Growth in its emerging markets operations has slowed and 沃达丰 is now relying on Verizon Wireless. It is to 沃达丰’值得称赞的是,其管理层克服了过去出售Verizon股份的压力。

“But there is hope for 沃达丰. Opportunities exist for telcos to play a bigger role in the “connected future”.

“更好的定价设计还可以释放更多的价值,电信公司应该寻求成为数字社会的积极推动者。

“In doing this, 沃达丰 must get the balance right between investment and profitability. And this is where European regulatory authorities should help by not imposing huge burdens on them.”

加入我们
关注@freshbusiness

供电 字型